Must My Aspiring Content Creator Pal Cease Exploiting People for Content?

The Prosecution: Beth

At times I'm recorded while having a meal. It's jarring to spot myself on her Instagram – it feels like a sudden shock.

A close companion of 10 years, Marielle, calls herself the “creativity monarch”. It’s fun for a short while, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to document everything all the time. During meals out, her motto is, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. It's unpleasant when other people see her posing or filming – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She creates vlogs about city life, her daily routine, and her styling career. The material is quality, I’ll give her that, but I prefer not to be involved. On occasion she films me while I’m eating, or simply tagging along. I’ll see myself on her feed later, and it comes like a jumpscare: I’ll have bare-faced, an awkward face or be captured while eating. It feels invasive.

She also expects me to film her at inconvenient times. Sometimes I’ll be talking to another person, or we're simply hanging out in the street. The dynamic feels like our bond has turned into me serving as her free crew. She has the means to employ someone if she wanted high-quality content. When I brought up my discomfort about the situation, she brushed it off. I've been invited to a couple of brand events, which was nice, but that doesn’t make up for all the energy I invest helping her create material.

I appreciate that Marielle has supported me with my career in design, but I don’t want our connection to become just a ledger of exchanges. I don’t feel she's insincere or dishonest, but at times it seems that if recording starts, we will begin acting in a way that makes us look good for her channel.

Her directive is, “OK, look happy!” and record me laughing with someone. It feels forced. I need her to understand that our decade-long friendship still has boundaries. I enjoy being with her, but I also desire to enjoy it without being recorded, edited, or shared for an viewers. I am not a prop for her Instagram.

The Other Side: Marielle

I want my friend to see that the content we make together can get us a foot in the door.

I love creating videos. It's more than a pastime; it’s part of who I am. Producing content and sharing my life online allows me to express myself and engage with people in novel forms.

I wouldn't label myself as a full influencer yet, but it’s smart to make money from your passions. I look up to people on social platforms who pull off that aesthetic of casual, DIY film-making.

Content creation is my version of living actively: noticing the nuances, sharing them with an viewership that appreciates the craft behind it. It's never my aim to make my friend uncomfortable. Bringing her to professional gatherings was my method of sharing opportunities, giving her a opportunity to witness exclusive moments that could help her career in design too. That’s not leverage, it's simply being realistic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see what the content we create together can achieve: an opening. I understand not all people enjoys being on camera, but often spontaneity is what makes content authentic. Being recorded from time to time is part and parcel of being my friend. I'd remove anything she requested, but she hasn't made such a request yet.

I don’t expect anybody to be my personal videographer, but companions help each other in small ways. My assumption was recording a short video here or there would be enjoyable for Beth. Creativity thrives in partnership, and having my friend around makes projects energetic and pleasurable. I don't compel her to participate in anything, and I would never deliberately embarrass her. But creating content jointly sometimes is part of how I record our shared experiences.

I value Beth’s friendship deeply and don’t want making videos to drive a wedge between us. I’m willing to find middle ground: like requesting permission before filming, and steering clear of shots that might make her uncomfortable.

This is not about power, it's regarding sharing my world while still respecting hers. Obviously content creation is not a substitute for genuine friendship: it's merely part of how I experience life and I desire her to be involved in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and Beth when they are socializing?

Nothing is more excruciating than having a companion film you. I get that it’s Marielle’s job, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to create content with. With the uncertain future of AI, human connections are the only thing we have – cherish them!
Liberty, 25

When pursuing something professionally, you can’t ask your friends for assistance every time, even if they have helped previously. While she enjoys creating, that doesn’t mean everyone around her is willing material. She must to honor her friend's privacy.
Another reader, 26

She may enjoy making content and displaying her life publicly, but it isn't for everyone. It was kind she has assisted Beth’s career, but she needs to hear what Beth wants.
A commenter, 27

It seems like you care about each other, so cling to that and ensure it’s the priority in your relationship. Create some real memories, where true emotions are stored, not online archives. Even public figures who seem to share their worlds actually have more secrecy than it seems.
One opinion, 53

Marielle appears to be not fully engaged nor genuine when they're together – she’s working. Each appears unsure as to where the line is. The solution is not found in trying to alter one another, but in each establishing clear limits around what is comfortable to them and determining if there is an mutually agreeable middle ground.
A final view, 71

Your Turn to Be the Judge

Consider this question: has she been exploiting their friendship?

Mrs. Rhonda Norman
Mrs. Rhonda Norman

A seasoned travel writer and cultural analyst with over a decade of experience exploring and documenting global communities.