The platform is rolling out a updated setting that allows them to cut down on the amount of AI-made content appearing in their timelines. This move comes as the company revealed that it presently contains in excess of 1 bn content made with AI.
Testing and Rollout
This change is being tested over the following weeks before a widespread release. This development coincides with a rise in content created by AI, driven by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the fastest-growing channels on another major platform primarily display content made by AI. A large amount of this output is deemed “AI slop”, a label for inferior, factory-style content that is typically nonsensical or dreamlike.
“We know from our community that numerous viewers enjoy content produced via AI tools, including AI artwork to science explainers, and we aim to offer the community the option to adjust the amount of that, depending on their own preferences,” stated a platform representative.
Volume and Proportions
TikTok announced that there are currently 1.3bn videos on its network identified as AI-generated. Collectively, over 100 million pieces of content are added to the service every day, making AI content a limited percentage of its overall inventory.
User Control Features
Members will be able to limit or boost the level of AI-generated videos they view by accessing the content preference setting in the platform and picking AI-made media. Other topics that can already be modified under the filter cover news, style, aesthetics, and choreography.
Platform Guidelines
Its guidelines require content makers to identify “realistic” artificially created content, and it forbids harmful deepfakes of well-known individuals or critical incidents. Any believable AI-generated clip that is without a tag can be deleted under its terms of service.
In addition, the platform will from now on apply an artificially created label to content created with its own AI tools, or identified by an industry-wide initiative for spotting artificial media. This measure is designed to help prevent users from trying to evade the disclosure requirement.
Educational Initiatives
The platform is additionally introducing a $2 million AI literacy fund for specialists and groups to produce informative material about ethical AI use. This initiative will assist educational bodies specializing in training programming and robotics.
Moderation Strategy
The video-sharing app has supported its moderation strategy, following controversy over plans to lay off a large number of safety staff in Britain. TikTok is planning to cut 439 jobs in its trust and safety department in London, with labor groups and internet security professionals raising concerns that staff are being displaced by AI moderation.
A trust and safety lead explained that human moderation would continue to be important, but automated tools can shield workers by filtering out the most graphic content prior to it has to be seen by people. The company announced a 76% decrease in explicit and harmful content seen by human moderators over the past year due to intervention by its machine learning processes.
It is vital to balance people and machines to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we also think it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is why a significant AI assistance is proving valuable work at speed.”
